Crisis Communication

• Lead: Jeremy Richardson
• Type: Messaging / Urgent
• Audience Impact: Families, Staff
• Examples: Weather alerts, major announcements

Internal Newsletters

• Lead: Gustavo Trevino
• Type: Messaging / Engagement
• Audience Impact: Internal Staff
• Examples: Monthly digest, staff/family highlights

ParentSquare Messaging (Calls, Text, Email)

• Lead: Gustavo Trevino
• Type: Messaging / Operational
• Audience Impact: Families, Staff, Students
• Examples: Used districtwide for updates and outreach

Alumni Features

• Lead: Communication Specialists
• Type: Messaging / Operational
• Audience Impact: Community, Alumni
• Examples: Web stories, spotlights

Website Management

• Lead: Lori Grande
• Type: Messaging / Operational
• Audience Impact: Community, Alumni, Families, Staff, Students
• Examples: Maintaining up-to-date district information

Social Media Management

• Lead: Communication Specialists
• Type: Storytelling / Engagement
• Audience Impact: Community, Alumni, Families, Staff, Students
• Examples: Stories, spotlights, curating daily engaging content, major announcements, account auditing

Enrollment Campaign Support

• Lead: Gustavo Trevino
• Type: Campaign / Strategic
• Audience Impact: Families, Community
• Examples: Collaborations with enrollement, media assets

Brand Awareness Initiatives

• Lead: Gustavo Trevino
• Type: Campaign / Strategic
• Audience Impact: Community, Families
• Examples: Partnerships, big-check presentations, ads

Athletics, Fine Arts Campaigns

• Lead: Kourtney Jones
• Type: Campaign / Cross-Collab
• Audience Impact: Staff, Students, Community
• Examples: Ex: HR videos, Athletics marketing for attendance

HR

• Lead: Avery Davis
• Type: Campaign / Cross-Collab
• Audience Impact: Community
• Examples: Flyers, advertisements, community outreach

Live Streaming

• Lead: Colton Hinson
• Type: Production / Tech Support
• Audience Impact: Families, Community
• Examples: Board meetings, events, ceremonies

Video Production (Promotional, Tutorials)

• Lead: Rob Smith
• Type: Creative / Training
• Audience Impact: Staff, Students, Community
• Examples: Includes moral boosters, how-tos, recognitions

Photo Journalism (Stories, Events)

• Lead: Gustavo Trevino
• Type: Archival
• Audience: Internal, Public
• Examples: District & note-worthy campus recognitions

Photography (Portraits, Marketing)

• Lead: Gustavo Trevino
• Type: Creative / Archival
• Audience Impact: Internal, Public
• Examples: Admin portraits, media days

Contract Photography

• Lead: Gustavo Trevino
• Type: Creative / Archival
• Audience Impact: Internal, Public
• Examples: Sports, afternoon and weekend events

Branding & Guidelines

• Lead: Lori Grande
• Type: Strategic Design
• Audience Impact: Districtwide
• Examples: Logos, templates, color palettes, naming conventions

Annual Publications (Annual Reports, Programs, Calendar)

• Lead: Lori Grande
• Type: Creative / Print-Digital
• Audience Impact: Staff, Families, Board
• Examples: Annual reports, graduation programs, HS course guide

Event Graphics & Print Items

• Lead: Lori Grande
• Type: Strategic Design
• Audience Impact: Staff, Students, Community
• Examples: Monitor graphics, invitations, agendas, decor cutouts

District Large Signage

• Lead: Lori Grande
• Type: Creative / Print
• Audience Impact: Staff, Students, Community
• Examples: Banners, marquee sign replacements, yard signs

Event Logistics (Set Up, Breakdown, Coordination)

• Lead: Colton Hinson
• Type: Execution / Operations
• Audience Impact: Internal, Public
• Examples: Vendor relations, staffing, transport

Decor & Creative Elements

• Lead: Colton Hinson
• Type: Creative / Engagements
• Audience Impact: Students, Families, Staff
• Examples: Signage, floral, giveaways, programs

Venue Management & Tech

• Lead: Colton Hinson
• Type: Execution / AV Support
• Audience Impact: Internal
• Examples: Lighting, audio, ticketing, seating, work orders